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COMPANY PORTRAIT

Dkfm. Erich Chladek
CMM CHLADEK MARKET
ENTRIES & MARKETING CONSULTING

Independent consulting- and management- activity in the areas of planning and execution of market entries in Austria and in Central and Eastern Europe.
Developement and execution of customer-, market- and brand building plans, customer relationship-, distribution and acquisition concepts. Strategic-, and operational businessplanning. Concepts for turn around, lean management and cost leadership processes.

BUSINESS ACTIVITIES

Austria: Tourist and Real Estate projects in Vienna, Tyrol and Lower Austria, Restructuring concepts for Ankerbrot AG, Wiener Porzellanmanufaktur Augarten,
Building of markets and brands for the brands HAKLE, FLAUMY, KLEENEX, S.C.JOHNSON, NESTLÉ, MAGGI.

Central & Eastern Europe: Theme - Park in Istria / Croatia, urban restructuring in Istria, consulting of companies of the Austrian – Croatian Chamber of Commerce, building of markets and brands for the brands HAKLE, S.C.JOHNSON.

4/2003-1979
Managing Director in 2 US- Consumer Goods Corporations in Austria:
• S.C. JOHNSON GmbH - Vienna: Consumer Products
• HAKLE / KIMBERLY - CLARK GmbH - Vienna: Consumer Products

Responsible for operational results, marketing, sales and customer relations - programs in Central Europe and Northern Italy.

Tasks in both Companies:
Introduction of market-suitable new products in the regions responsible and gain of new customer and sales structures. Guidance of businesses on a sustainable profitable basis.
Design, execution and control of strong sales-oriented marketing programs and implementation in Austria, Central Europe and Northern Italy.